At Brightcove’s annual event, Brightcove Play, Mimi Rosenheim and Matt Pierce, presented about how their organizations get the most out of their video budgets. During the presentation the following topics are focused on:
Why it’s critical to use your videos in a lot of different ways, getting the most from each production. This ranges from customer interviews to customer stories to demos, and more.
Why future-proofing your videos is important
Why you need to measure what matters
How TechSmith is creating videos and the types of videos they are creating
A look at how to determine should get budget spent on it
The results from several different types of videos
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